SOCIAL CAMPAIGN 2016
50% OFF is an art project that talks about phenomena around the fashion industry. Our goal is to create a series of photographs, videos, gifs and other media used in advertising messages. The subject of the work will cover issues generated by the fashion world related to mass production. We will touch upon issues such as human rights violations in underdeveloped countries, exploitation of slave labor in factories supplying popular networks, creating an image of an overly slim silhouette, displaying sexuality in advertising messages (often involving underage models), breeding of fur animals, etc.